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During the 2024 homecoming season for Historically Black Colleges and Universities (HBCUs), ELC celebrated the impact and innovation of HBCU alumni across the nation, including those who lead from every chair at ELC.
December 14, 2024
By: Lianna Albrizio
The Estée Lauder Companies (ELC), in partnership with Estée Lauder, Origins and Jo Malone London, created an immersive homecoming experience for students at Florida A&M University (FAMU) last month with unique brand experiences, professional development opportunities and networking.
Themed “The Beauty of Homecoming,” the weeklong celebration at FAMU highlighted ELC’s commitment to beauty, wellness and career development through a series of engaging events and meaningful professional and personal growth opportunities.
Jo Malone London partnered with Brown Girl en Bloom, an alumni-founded business committed to kindness and education, to host a floral arrangement masterclass at FAMU’s Beauty and Wellness Expo. Led by florist Danyelle Freedman and event stylist Lartarsha Bradwell, the masterclass allowed students to explore the calming influence of floral design. Attendees created custom FAMU-styled arrangements and received a surprise scented gift, courtesy of Jo Malone London.
To begin the week, ELC’s North America ID&E team hosted a “Pathways to Success” panel discussion for students in FAMU’s Business School and School of Journalism. The panel highlighted the range of careers within ELC.
Key speakers included Tiffani Davis, executive director, finance and strategy, global brand cluster, ELC; Natasha Noel, director, North America ID&E, ELC; Diron Carr, field executive, ELC portfolio; Tamara Smith, Clinique field executive, Ulta; and Andrene Williams, Clinique field executive, Ulta.
Origins brought its newest innovation, Youthtopia, and other best-sellers from the brand to FAMU students and friends at the Beauty and Wellness Expo. This activation focused on introducing the brand, its unique Active Natural skin care and commitment to sustainability to the students. Attendees were provided with curated sampling kits, a Peace of Mind ritual and a chance to win full-size Youthtopia products.
As a grand finale to the week’s festivities, Estée Lauder hosted a two-day “Game Day, Your Way” activation on campus, where students could explore beauty in a fun, interactive setting. Highlights included foundation shade matching, photobooth and the chance to take home exclusive Estée Lauder products.
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